Content Marketing Specialist

CrossRoads Professional Coaching
US - Louisiana - Baton Rouge
January 5, 2025
Advertising

Crossroads Professional Coaching is seeking a Marketing Content Specialist to support our growing base of client marketing work. Crossroads Professional Coaching is a professional services company that provides full marketing services to our business coaching clients. Crossroads has experienced steady growth over the past ten years as a result of close and lasting relationships with our client base. Strong experience and competence across a broad array of business disciplines is core to Crossroads commitment to our clients and the Content Marketing Specialist is integral to that commitment for marketing services.
Marketing services we provide are branding strategy, marketing plans, logo development, website design and development, print design, copywriting, SEO, Google Ad management, social media marketing, and other digital marketing services.
This position will have direct interface with clients and all team members.
Responsibilities include:
Manage client social media
Using the following social media platforms: Facebook, Instagram, LinkedIn, and, Tik Tok
Creating monthly social media calendar
Maintaining all social media platforms for each client
Content writing/research for social media
Writing and publishing blogs for client (usually 2/month)
Engaging with social media target audiences
Maintain client and Crossroads blogging
Writing, editing, scheduling and publishing blogs for various clients
Researching and selecting images, titles and headings for each blog
Inserting blogs into back end of WordPress and entering in pertinent information (i.e. SEO words, tags, keywords, selecting a category)
Manage projects for client(s)
Communicating with various clients to: listen to their wants/needs, ensure follow-through and complete each project excellently
Handle email marketing for certain projects/clients
Sending e-newsletters and campaigns to certain target audiences via InfusionSoft for clients
Provide client marketing support
Researching as needed
Running errands for print pick-ups, event planning, etc.
Helping with grassroots marketing
Use these company programs to communicate and follow-through with projects and Crossroads duties: Basecamp, Dropbox, Evernote, Harvest, InfusionSoft
Perform administrative tasks as needed.
Requirements:
1-2 Years' experience of social media management
Bachelor's Degree
Strong written and verbal communication skills
Able to accurately estimate timelines and meet deadlines
Strong project management skills
Great attitude and team oriented
Crossroads Mission:
To help small business owners create successful businesses on a foundation of Christian values
Culture of Crossroads:
Highest level of client services with the heart felt philosophy of treating others the way that we would want to be treated!
Culture of continuous learning. We want to be on the cutting edge of knowledge and experience that will support our client's needs.
Christian values. We are a faith-based services firm and want to follow biblical principles as best as we can in all that we do!
Everyone is family/friend. Our mission at Crossroads is to help people along the journey of life. We want to be support and encouragement throughout the journey. We are invested in the lives and businesses of our clients.

Read the full job description and apply online on the recuiter's web-site

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