Marketing Strategist

Bowen
US - Indiana - Indianapolis
January 5, 2025
Advertising

SUMMARY:

This individual is experienced in corporate marketing, and is able to manage a wide range of strategies and tools in support of new revenue development and effective corporate communication. This person should exhibit strong interpersonal relational skills, and effectively manage projects to a desired outcome.

PRIMARY DUTIES AND RESPONSIBILITIES:

Work with Bowen teams to develop proposal responses- review requirements from owners, develop content required elements for the proposal, manage stakeholders involved in the proposal process
Work in collaboration with the marketing team to continually maintain, protect, and improve Bowen's brand within and outside of Bowen
Work collaboratively with the Business Development team and other departments to understand selling and communications challenges, and subsequently develop / execute strategies to overcome them
Train new employees on the tools available to tell Bowen's story and share the stories of their projects
Support corporate communication through newsletters, intranet, and other tools
Lead projects for development and update of corporate marketing materials and selling tools
Support other Bowen departments' efforts in communication
Evaluate and manage third party-partners and consultants to complete projects
Produce advertisements and communications, including internal corporate communications

SKILLS AND EXPERIENCE:

Bachelor's Degree in Marketing or Communications from a 4-year institution. Minimum 3 years experience in marketing. Experience with construction is helpful, but not required.

Excellent interpersonal skills and positivity
An eye for design and the ability to maintain visual standards of marketing materials through digital marketing and related analytics
Ability to work in both printed and digital tools, including Adobe Creative Suite, Office Suite, Website Manipulation, Salesforce, FollowUp, Google Photos. Adobe InDesign experience is required.
Ability to operate social media channels, and publish appropriate content in company voice
Excellent written communication skills
Curiosity and interest in learning more about Bowen's construction projects
Commitment to understand past project work and how it applies to future work
Ability to speak in front of groups as an ambassador of the marketing department

BOWEN BENEFITS:

Competitive Base Salary
Medical, dental and vision Insurance
PTO on Day 1
Annual Discretionary Bonuses
Employer paid and supplemental life insurance
401k with company match
HSA and FSA options
Employee Referral Program
Wellness Program
Employee Assistance Program (EAP)
Short and Long-Term Disability
Family Planning and Adoption Assistance
Education Reimbursement

Read the full job description and apply online on the recuiter's web-site

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