Scope:
As the Senior Director, Field Marketing, you will lead the strategy and execution of field marketing initiatives, aligning Backbase's brand and demand generation objectives with regional activities across the Americas.
Reporting directly to the CMO, this high-profile role focuses on driving field marketing efforts for Enterprise, Community Financial Institutions, and existing customer segments, shaping demand generation strategies and strengthening Backbase's position as an industry leader in engagement banking.
You will bring significant experience in ABM tactics, proven leadership in managing dynamic teams, and the ability to thrive in a multi-stakeholder environment.
As a key contributor to evolving and influencing Backbase's go-to-market strategy, you will play an instrumental role in driving the successful marketing performance of the region.
Leading and mentoring a team of field marketers, you will collaborate closely with global marketing teams, sales leadership, and other stakeholders to deliver on ambitious goals and ensure seamless execution of strategies.
Key responsibilities:
Strategy & Leadership
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