Digital Marketing Coordinator - Twin Cities

At Hy-Vee our people are our strength. We promise "a helpful smile in every aisle" and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

Job Title: Digital Marketing Coordinator

Department: Information Technology

FLSA: Exempt

General Function

Responsible for the planning and execution of digital tactics including website content and graphic updates, email sends, and more.

Core Competencies

• Partnerships
• Growth mindset
• Results oriented
• Customer focused
• Professionalism

Reporting Relations

Accountable and Reports to: Digital Marketing Manager

Positions that Report to you: None

Primary Duties and Responsibilities

• Collaborates with brand managers, graphic designers, and content creators to plan digital marketing campaigns across a variety of platforms.
• Utilize tools such as Google Analytics, Google Tag Manager, Airship, Acoustic (ESP), GMB and other digital platforms.
• Execute digital marketing plans to exceed industry benchmarks in a drive to be best in class.
• Assist with the analysis of campaign performance to optimize and report overall results utilizing various reporting software including Google Analytics.
• Assist the team in a variety of digital activities and project management to support Marketing and Loyalty goals.
• Maintains and revises website graphics, content, files, and directories.
• Reports to work when scheduled and on time.

Secondary Duties and Responsibilities

• Performs other job-related duties and special projects as required.
• Participates in company and team meetings.

Knowledge, Skills, Abilities and Worker Characteristics

• Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.
• Strong interpersonal skills; ability to relate to and interact with people in a friendly, professional manner. Good verbal and written communication skills.
• Ability to identify problems, develop and execute solutions.
• Ability to interact with basic computer systems, including word processing, spreadsheet and email applications, as well as job-specific programs.

Education and Experience

1 year of digital marketing experience; experience with Google Tag Manager; experience with Google Analytics; general knowledge of HTML/CSS.

Physical Requirements

• Must be able to physically perform sedentary work: exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.
• Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, feeling, talking, hearing and repetitive motions.

Working Conditions

The duties for this position are normally conducted in an office environment. There is frequent pressure to meet deadlines and handle multiple priorities.

Equipment Used to Perform Job

Standard office equipment including telephone, 10-key calculator, copier, fax, PC/Mac with word processing and spreadsheet software.

Contacts

Has daily contact with stores, suppliers/vendors, and the general public.

Confidentiality

Has access to confidential information including knowledge of advertising rates, pricing information, and store sales.

Are you ready to smile, apply today.