Channel Marketing Specialist

Consolidated Communications
US - Alabama - Mobile
December 15, 2024

Major Duties

Classification: Exempt / Non-Bargaining
Position may be located remote. #LI-Remote
Consolidated Communications is rapidly deploying world-class fiber internet service across a 20-plus state service area. From our first connection over 125 years ago, Consolidated has been dedicated to turning technology into solutions, connecting people, and enriching how they work and live. You will be a part of this exciting time in our company's history and the regions we serve.
Our team of 3,200 is dedicated to doing more for our customers. We are dedicated to listening to our customers and consistently meeting expectations with forethought and flexibility while delivering reliable service and exceptional customer service.
We are seeking a dynamic and detail-oriented Commercial Channel Marketing Specialist to support our expanding channel marketing team. As we scale our channel initiatives, this role will be critical in executing marketing strategies, managing partner programs, and driving the success of our channel efforts. Reporting to the Channel Marketing Manager, the Channel Marketing Specialist will assist in plan execution, partner enablement, and program management to ensure smooth operations and impactful marketing campaigns.
Responsibilities

Support Partner Marketing Strategy Execution:

Assist the Channel Marketing Manager in developing and executing marketing strategies and plans tailored for channel partners. Manage day-to-day activities to support strategy execution, ensuring alignment with team goals.
Partner Sales Enablement:

Collaborate with sales and marketing teams to create and distribute sales enablement materials. Ensure channel partners have the tools and resources to effectively promote and sell our solutions.
Back-Office Management:

Oversee administrative functions for partner-facing tools and platforms, ensuring a smooth user experience. Support troubleshooting and optimization of portal functionalities and content used by partners.
Partner Web Content:

Maintain and update partner-facing websites, including the PartnerOne and Technology Service Distributor (TSD) portals. Ensure web content is up-to-date, relevant, and optimized for partner engagement.
Partner Onboarding Communications:

Create and manage communications to onboard new partners effectively. Coordinate with internal teams to ensure seamless partner activation and alignment. Organize and run the Partner Advisory Board quarterly meetings.
Partner MDF Program Management:

Administer the Marketing Development Fund (MDF) program, including fund allocation, application reviews, and partner communication. Track program performance and provide regular reporting on MDF utilization and outcomes.
Key Deliverables:
Co-brandable collateral and campaign materials for partner use
Monthly and quarterly partner newsletters and updates
Partner onboarding kits and communication plans
Updated and optimized content for partner portals and websites
Sales enablement resources, including training materials and promotional tools
Event support materials and follow-up campaigns for partner-focused trade shows and networking events
Qualifications

5+ years of experience in B2B marketing or a similar role, preferably in the telecommunications or technology sector
Familiarity with channel partner ecosystem. Knowledge of partner portal management and partner enablement strategies
Understanding of basic telecom products
Bachelor's degree in marketing, business, communications or related field, or equivalent experience
Strong organizational and project management skills with the ability to handle multiple tasks and deadlines
Excellent written and verbal communication skills, with an emphasis on clear, concise messaging
Proficiency in Salesforce, Highspot, Hubspot, Microsoft Office, Monday.com or similar applications
Excellent interpersonal and communication skills, capable of working under pressure to meet deadlines
Analytical mindset with the ability to leverage data for decision-making and performance tracking
Proactive, energetic and solution-oriented with a strong focus on execution

Benefits Offered

We are proud to offer a comprehensive and competitive benefits package:
401(k) matching
Medical, Rx, Dental and Vision insurance
Disability insurance
Flexible spending account
Health savings account
Life insurance
Tuition reimbursement
Paid vacation and personal days
Paid holidays
Employee Assistance Program
Annual bonus program to eligible employee's based upon organization performance

Salary

Pay range (commensurate with skills and experience): $61,486 - $93,189
Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, marital status, familial status, genetics, disability, age, veteran status or any other characteristic protected by law.

Read the full job description and apply online on the recuiter's web-site

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