Associate Marketing Manager - Content

*Position / Job Specification*: Associate Marketing Manager - Content Applications will be considered as they arrive
• Department*: Administration
• General*:
Shrewsbury International School Bangkok is one of South East Asia's outstanding international schools. It has two campuses in Bangkok; Riverside and City Campus.

Riverside (SHR) currently has 1,850 students enrolled from Early Years to Sixth Form. The School boasts exceptional examination results and particular strengths in the creative arts, design and sport. The Riverside campus enjoys a spectacular setting on the banks of the Chao Phraya River in the heart of Bangkok where the teaching environments are spacious, fully equipped and dramatic. In September 2021, the Senior School at Riverside expanded its capacity adding a range of spectacular new facilities.

There is ready access by road and boat, which provides an easy and quick link to Bangkok's Skytrain and the city centre.

City Campus (SHC) is a purpose-built primary school in the heart of Bangkok. The campus is designed specifically for children aged 2-11 years old. 672 places are available from Nursery (Age 2+) to Year 6 (Ages 1 1+).

The school operates on 25,000sqm of learning space. There are four major buildings, which house state-of-the-art facilities for Early Years, Primary, Sport and Creative Arts.

Both City Campus and Riverside share the same values, ethos and mission. The campuses come together to form Shrewsbury International School Bangkok. Students from City Campus graduate to Riverside in Year 7 (Age 12+).

The campuses work closely together to create exciting and unique opportunities for both children and for staff.
• Position Summary*:
The Associate Marketing Manager - Content is a key member of the Riverside Marketing team. He/she will be responsible for identifying, gathering information and creating all long and short form editorial copy in support of School marketing activity. This includes scheduling and posting of social media content, in liaison with the Digital Marketing Manager. The Associate Marketing Manager - Content will also be responsible for managing the production of selected internal and external marketing collateral and other documentation.
• Key Responsibilities*:
• Content generation*
• To plan content to align with strategic Admissions and Marketing goals;
• To proactively identify opportunities to leverage events, activities and initiatives within the school to enhance its reputation and brand;
• To ensure the volume and balance of content effectively and persuasively represents activities across the school at all times;
• To research and write original stories and features, check facts and sources and ensure content is of the highest possible standard, including long-form editorial content (news stories, campaign PR editorials, advertorials, blogs);
• To write short-form social media content, keeping marketing messages consistent and in line with school style and voice;
• To interview senior staff, other thought-leaders, students and parents to capture compelling stories and insights;
• To script, conduct and edit expert interviews;
• To assist with the scripting, production and publishing of videos and podcasts;
• To provide expert proof reading and copy/editing service for the Riverside Marketing team, and other colleagues, as appropriate;
• To capture relevant photographic and video content to supplement and enhance written content (with appropriate assistance from the Graphic Design team for higher-level content);
• To draft press release.
• Social Media Content*
• To identify and generate stories (copy and images);
• To schedule and post social media content on all school platforms;
• To track evaluate analysis;
• To review competitors & notify weekly report;
• To gather monthly report.
• Yearbook*
• To manage collection of stories and images throughout the academic year;
• To compile/create all copy and images;
• To manage production of Yearbook with third party providers.
• Static Marketing Content*
• To manage the development and production of internal and external marketing collateral, e.g., brochures, fliers, posters, event support documentation, marketing displays, etc.;
• To manage the production of selected internal documents, e.g., teacher planners, curriculum guides, etc.;
• To manage the production of clear, concise and high-quality priority communication materials in response to operational crises/incidents, working closely with SMT and Graphics Team as necessary.
• School Awards*
• To research and propose suitable awards for Shrewsbury to pursue;
• To prepare and submit agreed submissions.
• School Profiles and Listings*
• To create and maintain a record of school profile placements on third-party sites;
• To review, update and submit revised profiles annually, or as appropriate at other times.
• Other Responsibilities*
• To make a full contribution to Marketing and Admissions events at Riverside, as requir