Senior Product Marketing Manager

Senior Product Marketing Manager

Apply locations Dublin time type Full time posted on Posted 30+ Days Ago job requisition id BF-REQ-2874

Clio is more than just a tech company-we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

We are currently seeking a Senior Product Marketing Manager to join our Product Marketing team in Dublin.

Rated a top place to work in product marketing by the Product Marketing Alliance, you'll be part of a team that values excellence and initiative, loves testing, and cares about results.
As Senior Product Marketing Manager, your work will have an immediate and meaningful impact and you will be supported along your career journey to take chances and grow into the professional you desire to be.

Today, Clio has customers in over 130 countries.
Although Clio's EMEA headquarters is in Dublin where the team is currently 50 strong, including 7 in marketing, there is significant growth potential across EMEA.
We're only scratching the surface and have ambitious growth targets.
The team operates like a startup within a larger company, which means we experiment and blaze the trail for Clio in new markets around the world.
Our work has an immediate and meaningful impact, and we have best-in-class technology, large budgets, and an outstanding team to support us.

You are a results-driven marketer who can craft and execute on customer-centric marketing strategies that drive product adoption, engagement, and utilization.
You have a deep understanding of customer pain points and needs and can communicate complex products in a compelling and impactful way.

You are a self-motivated problem solver with a high sense of ownership.
You are a strategic thinker and you create marketing plans that are grounded in data.
You are known for your strong communication and collaboration skills and are energized by working cross-functionally to bring projects to completion within the projected time frame.

• Lead the go-to-market (GTM) and product adoption efforts for your product portfolios, including positioning and messaging, new feature and product launches, internal team enablement, customer and prospect lifecycle initiatives, and other programs.
• Partner with your product team counterparts to develop strategies that successfully bring new features and products to market.
• Work closely with product marketing teams in North America to share best practices, key learnings and build the roadmap for EMEA.
• Work with the marketing team to localize messaging and releases for EMEA markets.
• Enable sales, marketing, support, customer success, and other internal teams to tell a compelling story about our product benefits through positioning.
• Create stand-out product messaging, campaigns, and strategies that differentiate Clio in the marketplace.
• Be the voice of our product and represent Clio as a product expert at industry events.
• Build and execute tactical marketing plans that increase product and feature adoption.
• Engage with customers to gain new perspective and feedback on our products.
• Collaborate with customer insights, customer marketing, competitive intelligence, and other cross-functional teams to develop market research.
• Track and report on marketing performance and KPIs while maintaining an intimate understanding of product-line performance metrics.
• Own the competitor intelligence program for EMEA.

• 5+ years of experience in product marketing.
• Strong writing skills to craft compelling stories.
• Adept at using analytics platforms and insights.
• Ability to take ideas, ground them in strategy, and design effective tactical approaches.
• Intellectually curious with a habit of uncovering opportunities.
• Agile in structuring work and prioritizing as new opportunities arise.
• Bias toward action and getting things done.
• Collaborative and enjoy working together with your team.
• Creative in marketing approaches.
• Self-starter, curious, resourceful, and motivated.

• Experience in B2B SaaS.
• Legal industry knowledge and/or experience.
• Familiarity with Asana, Salesforce, Looker, and Dreamdata.

Compensation is one of the main components of Clio's Total Rewards Program.
We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

• Competitive, equitable salary with top-tier health benefits and dental coverage.
• Hybrid work environment, with expectation for local Clions (Dublin) to be in office min.
  once per week on our Anchor Day.
• Flexible time off policy.
• Pension contribution.
• Clioversary recognition program with special acknowledgment at 3, 5, 7, and 10 years.

The full salary range for this role is €81,100 to €95,400 to €109,700 EUR.

We aim to hire all candidates between the minimum and the midpoint of the full salary range.
The final offer amount for this role will be dependent on individual experience and skillset of the candidate.

Our team shows up as their authentic selves, and are united by our mission.
We are dedicated to diversity, equity and inclusion.
We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from.

Clio provides accessibility accommodations during the recruitment process.
Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers.

At Clio, we are on a mission to transform the legal experience for all.
As the world's leading provider of cloud-based legal software, we provide lawyers with low-barrier, affordable solutions to manage and grow their firms more effectively.
If you've ever wanted to do the best work of your career, while having a meaningful impact in the lives of others, then Clio is the place for you.