Brand Manager

McAllister Recruitment and Consultancy
GB - London - London
January 9, 2025
Medical

We are recruting on behalf of a client for a Brand Manager, read more and if you feel you meet the criteria and are interested in this exciting position then apply.
• Brand Manager
• Location - London
• Salary - 41k to 45k dependent on experience
• Bonus 10% of Salary
• 2 days a week remote working
• Sector Healthcare - Our client is one of the fastest growing companies in the Healthcare Sector and we are looking for someone who thrives in such an environment and will develop effective marketing strategies and tactics to accelerate this growth.

Brand Manager – Role & Responsibilities

The Brand Manager will be a B2B marketer in the healthcare space with NHS experience and have a wide range of skills encompassing technical product understanding, digital marketing, business acumen and strategic thinking. They will be the voice of the customer within the organisation, and understand and research customer needs, behaviour and experiences.

The Brand Manager role reports to the Head of Marketing and will have a dotted-line responsibility for the Junior Brand Manager. Importantly, we are looking for an individual who is dynamic, creative, extroverted, hard-working, fun-loving and will fit well within the organisation. The Marketing Team Structure is as follows:

The Brand Manager role has flexible remote working.

How does a Working Day look:
• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
• Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns.
• Develop & launch brand campaigns, in line with strategy & drive the brand vision.
• Create content like videos, copy for website, blogs, socials, clinical case studies, product and clinical articles, to drive corporate branding.
• Enhance brand awareness on digital, social and events platforms.
• Field visits to meet customers & build a strong KOL network (Key Opinion Leader).
• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
• Run user evaluations on existing products to generate customer testimonials and user testing for new products under consideration.
• Develop market intel & research competitors to be proactive & market-responsive.
• Manage a junior brand manager and collaborate with the graphics team.
• Ensure packaging designs/artworks are updated and aligned with brand style.

Attributes/Traits:
• Passionate about marketing and healthcare.
• An extrovert, who is dynamic and energetic and has fun working with people.
• A planner who is logical and simultaneously creative with lateral thinking.
• A team influencer and strategic thinker.

Core Competencies:
• Marketing skills with strategic thinking: Formulate brand marketing strategy, develop and drive the brand vision to create a niche in the market.
• Communication and presentation skills: Speak and write to a high standard, storytelling of products for various channels and present convincingly to both internal and external stakeholders.
• Digital and social skillset: Drive our digital strategy for business growth.

On offer:
• Career progression: Opportunities to grow professionally and develop new skills within the business with the possibility of managing a small team.
• Diverse role: Able to work cross-functionally and take complete ownership of the brand vision and the marketing process.
• Dynamic culture: High energy, growth, friendly and enjoyable environment with opportunities to drive creative, innovative and market-responsive campaigns, and develop friendships at work.
• Flexible working: Keeping in line with the demands of the role, flexible working options are available

Read the full job description and apply online on the recuiter's web-site

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