Lay's Sub-Brands Manager Gourmet and Oven Baked

PepsiCo Deutschland GmbH
ES - madrid
February 2, 2025

Overview

Do you want to work in a high performing, fun and dynamic team? Making an impact from the very first day you start? Then you have come to the right place! We are recruiting for a Lay's Sub-Brands Manager (Gourmet and Oven Baked) in our SWE Snacks Marketing Team based in Barcelona.

The position is a great way to accelerate your marketing career with growth opportunities within Marketing and/or other functions across different categories either in Foods or Beverages.

Your mission:

In this role you will drive the growth and success of Lay's Gourmet in Spain, by defining and executing brand strategies, communication plans, and innovations. Additionally, you will play a key role in aligning with cross-functional teams to deliver business objectives, build brand equity, and optimize the market performance while managing budgets and evaluating the results against the KPIs.

Responsibilities

Your day to day with us:

Define brand growth strategy & AOP plans for Lay's Gourmet and Oven Baked to keep elevating the snacks category in alignment with cross functional Europe and Business Unit category teams.
Deliver on the annual business plan objectives (NR, SOM, Profit), whilst continuously building the brand equity and penetration.
Track the Lay's Gourmet and Oven Baked brand performance and make recommendations to course correct where and when needed.
Define and implement the communication strategy: brief and execution both ATL (TV & Digital) and BTL.
Drive the implementation of efficient and impactful media plans while managing the marketing budget to maximize working expenditures effectively.
Oversee the local innovation, execution, product refreshes, and customer-specific promotions, ensuring alignment with the steps-gate process.
Influence key account plans, promotional calendar, and pack price architecture in alignment with the Revenue Management, Trade and Sales teams.
Manage stakeholder relationships by ensuring cross-functional teams are informed, aligned, and equipped with key information to support effective decision-making.

Qualifications

What will you need to succeed?

+6 years of experience in a similar role in marketing in the FMCG business or Luxury industry.
Creative mindset and attraction to the premium world.
Good communication skills, ability to inspire and lead others.
Team player and open minded to other cultures.
Strong analytical skills, growth mindset and digital expertise.
Fluency in both Spanish and English.

Don't worry if your experience isn't a perfect match - if you're excited about the role, we'd love to hear from you!

What makes us different?

Hybrid working model: combination of remote and collaborative office experience to enable innovation.
Flexible work schedule.
Variety of benefits to support your physical, emotional and financial wellbeing.
Professional growth possibilities & learning opportunities.
Volunteering opportunities to help external communities.
Space to be you to promote our Diversity & Inclusion strategy.

Being you at PepsiCo:

PepsiCo is an equal opportunity employer, we foster the diversity of applicants across gender, age, ethnicity, nationality, sexual orientation, social background, religion or belief and disability.

Planet + People:

PepsiCo Positive (pep+) is how we'll transform the way we create value by operating within planetary boundaries and inspiring positive change for the planet and people in the global food system.

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Read the full job description and apply online on the recuiter's web-site

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