Consumer & Shopper Planning Manager

Diageo
ES - Madrid - Madrid City Center
August 28, 2024

About us
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness.
Our purpose, Celebrating life, every day, everywhere, has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.
There's a rich history of character and iconic products to promote. We rely on driven, hard-working commercial executives to protect the legacy of these brands and ensure their future success.
About the role
This is an exciting role that comprises different aspects of Planning, including brand, consumer, and shopper. It reports to the Head of Consumer & Shopper Planning in Southern Europe (Spain, Italy, Greece, and Portugal).
This role will support Diageo SE organization in identifying growth-driving insights, ensuring they are culturally resonant to enable cultural traction and fame for the brands.
Being passionate about our consumers sits at the heart of our values and how we deliver our performance ambition.
To achieve our ambition, this position must be much more than a skilled research practitioner; you must be:

Inspired by shaping the future of the business
Deeply curious about consumers, shoppers, and our brands
Immersed in culture and obsessive about harnessing it
Intellectually rigorous and a master of both the art and the science behind understanding how to fuel growth.

Top Accountabilities

Key member of your Category Brand team and key to helping shape their strategy for growth
Fuel your team with consumer and shopper provocations that instigate change
Effectively influence your team to make the right consumer and shopper lead decisions
Able to bring the future to today's world and roadmap actions to make it happen
Deeply understanding research techniques, able to draw conclusions beyond what is presented in a deck, and being able to connect the dots in order to bring a consistent and coherent narrative
Able to accurately digest large amounts of information and break down sophisticated problems
Strong in quantitative data analyses
Communicates in a compelling, persuasive, and impactful way

About you
Ideal experiences / Qualifications / capabilities

8+ years proven track record in research/planning roles with a significant focus on strategic brand planning.
Evidence of sound quantitative analysis.
Insatiable curiosity for understanding consumers and the world they exist in, with evidence in applying this to drive brand growth
An ability to bring the future to today's world and roadmap actions to make it happen (within a commercial context)
An individual who has the ability to influence across senior levels in the Category and Brand Communities

Working with us
Flexibility
This is key to success in our business, and many of our staff work flexibly in many different ways, including part-time and compressed hours.
Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of celebrating life every day everywhere. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality, or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
We view diversity as one of the key enablers that helps our business to grow, and our values, purpose, and standards set the conditions for us to respect the unique contribution each person brings.
Worker Type: Regular
Primary Location: Madrid
Job Posting Start Date: 2024-05-20
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Read the full job description and apply online on the recuiter's web-site

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