Strategy Director

Eaglecom
CA - Ontario - Ontario
January 19, 2025

Job Title: Director, Data Strategy

Company: Eaglecom

Salary Range: Commensurate with Experience

Send Resume to: Ravita Seetahal | ***

About Eaglecom:

Eaglecom is a globally recognized leader in performance-based television fundraising campaigns for leading non-profit organizations. Our work drives transformative results -acquiring monthly donors, raising millions of dollars, and amplifying awareness for critical missions. With a deep sense of purpose, we specialize in producing impactful commercials, buying and analyzing linear and connected TV media, and delivering unparalleled client service.

As our media and creative approaches evolve with modern TV, we are strengthening our focus on leveraging data-driven strategies to fuel innovation, optimize performance, and empower non-profits to achieve their missions.

If you are a visionary leader with a passion for analytics, strategy, and measurable impact, we invite you to join our team!

Primary Duties and Responsibilities:

As part of Eaglecom's Media and Analytics leadership team, the Director, Data Strategy will play a pivotal role in shaping and executing our data-driven strategies. This senior-level position will focus on leadership, innovation, and collaboration to drive measurable client success. Key responsibilities include:

Strategic Leadership: Lead Eaglecom's data strategy by designing and implementing advanced analytics frameworks that align with client goals and agency objectives.

Media Mix Modeling: Develop and refine media mix models to evaluate the effectiveness of multi-channel campaigns and recommend optimal budget allocations.

Media Correlation Analysis: Identify and analyze correlations between media spend and key performance indicators (KPIs) to drive actionable insights.

Data-Driven Insights: Translate complex data into actionable insights to inform media planning, optimize campaign performance, and drive decision-making across departments.

Web Analytics Integration: Leverage website analytics data to create comprehensive performance analyses that link online and offline campaign outcomes.

API Integration: Design and manage automated data pipelines using APIs to streamline data collection and reporting from media platforms and analytics tools.

Client Partnership: Serve as a strategic advisor to clients, presenting insights, trends, and opportunities that enhance fundraising outcomes and elevate their missions.

Innovation in Analytics: Pioneer the development of predictive models, machine learning algorithms, and advanced analytics techniques to stay ahead in the evolving media landscape.

Team Collaboration: Partner with cross-functional teams, including media buying, creative, and client services, to integrate data insights into holistic campaign strategies.

Data Quality Assurance: Establish and oversee robust data governance practices to ensure accuracy, integrity, and consistency across all analytics outputs.

Thought Leadership: Stay at the forefront of industry trends, emerging technologies, and best practices, sharing knowledge to foster a culture of continuous improvement.

Performance Metrics: Develop key performance indicators (KPIs) for campaigns and internal processes, ensuring alignment with Eaglecom's strategic objectives.

Required Skills and Qualifications:

Bachelor's or Master's degree in Data Science, Statistics, Mathematics, Computer Science, or a related field.

Extensive experience in data analysis, visualization, and advanced analytics tools (e.g., Tableau, Power BI, R, Python).

Proven expertise in media mix modeling, media correlation analysis, and performance optimization techniques.

Experience with website analytics platforms (e.g., Google Analytics, Adobe Analytics) and integrating online/offline campaign data.

Proficiency in working with APIs to automate data retrieval and reporting from various platforms.

Knowledge of predictive modeling, machine learning, and statistical analysis.

Advanced proficiency in Microsoft Excel, including pivot tables and macros.

Strong leadership, team building and project management skills with a track record of driving successful data initiatives.

Exceptional communication and presentation skills.

High-level critical thinking, problem-solving, and decision-making capabilities.

Familiarity with media buying, advertising, or fundraising is a significant asset.

Ideal Candidate Attributes:

Visionary thinker with a passion for innovation and strategic impact.

Collaborative team player with a proactive and results-oriented mindset.

Strong sense of purpose and dedication to making a difference in the non-profit sector.

Commitment to excellence, integrity, and continuous learning.

Why Join Eaglecom?

At Eaglecom, you'll be part of a mission-driven organization that blends media, creativity, analytics, and strategy to achieve extraordinary outcomes. As we expand our analytic capabilities, we're looking for leaders who are eager to make a difference - empowering non-profits to change the world.

Apply today and help us create a better future through data-driven innovation and strategic leadership.

eaglecom.org

Read the full job description and apply online on the recuiter's web-site

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