Marketing Manager

About Lev Group

We are growing, and we are growing fast.

The Lev Group of Companies has a rich history rooted in the development and operations of master-planned communities, multi-family housing and retirement residences in North America, Europe and Asia. The company has significant growth mandate building from its current portfolio of retirement residences and commercial assets, with over 5,000 new units in the pipeline concentrated in Southern Ontario. The Lev Corporate Office is located within walking distance of Lawrence West TTC Station in Toronto.

Job Summary:

We are seeking a highly skilled and dynamic Marketing Manager to support the Vice President of Development & Regional Director of Sales & Marketing in leading and executing innovative marketing strategies for our existing retirement residences and new mixed-use residential projects. This role Is integral to shaping the brand and vision for our communities and will involve working with the team to oversee digital and traditional marketing channels, manage social media content and accounts, optimize corporate and project websites, and execute marketing campaigns for our corporate brands, existing properties, and upcoming projects.

Accountability Structure:

This role will report to the Vice President of Development, Lev Living and Regional Director of Sales & Marketing, Lev Senior Living.

Job Requirements:

Experience:

• 3-5+ years of experience in developing and executing marketing strategies for residential assets, including digital marketing, social media management, content creation, and website management.
• Proven experience in executing and analyzing digital marketing campaigns across various platforms.
• Strong understanding of SEO, Google Analytics, and web performance tools.
• Experience with social media platforms including, but not limited to: Facebook, Instagram, LinkedIn, and TikTok.
• Experience with digital automation tools (e. g. , Power Automate, Zapier)

Skills:

• Strong proficiency in graphic design tools (e. g. , Canva, Adobe Creative Suite) and MS Office (Excel, PowerPoint, Word, Outlook, Teams).
• Strong written and verbal communication skills, with the ability to craft engaging content and connect with online audiences. Creative writing and effective communication are essential for this role.
• Strong analytical skills to monitor and interpret website and social media analytics, optimizing strategies based on insights.
• Ability to develop and manage digital marketing campaigns that align with brand objectives.
• Graphic design skills required, including producing marketing materials and digital content to support branding and promotional initiatives
• Knowledge of digital security best practices to collaborate with IT teams on safeguarding marketing assets.
• Understanding of local SEO and optimization for Google Business Profile.
• Knowledge of AODA compliance and website accessibility standards.
• Familiarity with web development and management, including the ability to oversee website functionality, update website content, and user experience improvements.
• Knowledge of real estate and retirement living industry is an asset.

Technical Expertise:

• Familiarity with content management systems (e. g. , WordPress, Squarespace, etc. ).
• Proficiency in website optimization techniques and troubleshooting (desktop and mobile).
• Experience using email marketing platforms (e. g. , Mailchimp, HubSpot).
• Ability to manage databases and use automation tools to streamline workflows.

Project Management:

• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Ability to work collaboratively with cross-functional teams including, but not limited to: development, construction, IT, marketing and sales, investments, and operations.
• Experience in managing photo and video shoot projects from concept to execution.
• Experience in managing external consultants and agencies.

Education & Certifications:

• Bachelor's degree in marketing, Communications, or a related field.
• Google Analytics certification (preferred).
• Social media marketing certifications (e. g. , Hootsuite, HubSpot) are a plus.

Qualifications:

• Proven track record of successful digital campaigns that drive engagement and conversion.
• Experience with content strategy, SEO, social media analytics, and digital community management.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Strong attention to detail and commitment to maintaining brand consistency across all digital channels.
• Creative thinker with the ability to develop unique, eye-catching graphics and content.
• Collaborative and team-oriented mindset, with strong interpersonal skills for cross-departmental coordination.
• Willingness to continuously learn and stay up to date with the latest digital marketing trends and best practices.
• Valid Driver's License.

Key Responsibilities:

Marketing Strategy and Brand Management:

• Support teams with developing comprehensive marketing strategies for new and existing projects to meet leasing, sales, and occupancy goals.
• Conduct market research and analysis to identify target audiences and trends.
• Collaborate with internal teams and external consultants to ensure alignment with project objectives.
• Manage and track marketing budgets for individual projects and corporate campaigns.
• Develop and maintain detailed marketing timelines and schedules for project launches and campaigns.
• Maintain brand consistency across all channels, ensuring alignment with corporate branding.
• Monitor brand performance and perception, making recommendations for adjustments as needed.

Social Media Management:

• Execute and manage digital media campaigns for existing assets, including, but not limited to Lev Senior Living residences, Lev Living new mixed-use projects, Lev Living corporate and Lev Senior Living corporate across all platforms including Facebook, LinkedIn, Instagram, TikTok, etc.
• Develop and curate engaging content to increase brand presence and audience engagement.
• Review and recommend organic content from each property to be shared on social media.
• Conduct quality assessments to ensure high standards of content.
• Monitor and report on performance analytics for all social media platforms.
• Actively engage with followers through likes, shares, and comments to foster relationships and promote brand loyalty.
• Monitor social media trends and sentiment, identifying emerging issues or opportunities for proactive engagement.
• Ensure timely and professional responses to customer inquiries, feedback, and comments across all social pl.