Market Leader - Impulse Sales Leader

About Us!

As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products, and snacks. We produce and distribute more than 1,000 products across 18 brands Canadians know and trust, like Dempster's, Villaggio, POM, Bon Matin, Stonemill, Natural Bakery, Takis, Thomas', Little Bites, Vachon, Hostess, and more.

In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada pursues our goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets, and foodservice operations across Canada.

Hiring Requirements:

Reporting to the Regional Impulse Sales Leader, the successful candidate will be responsible for sales in a specific territory in the small merchandiser, convenience store, and alternative customer segment, for the territory's performance, and for the execution of a strategic plan focused on customer engagement and the customer business team.

The selected candidate will also be tasked with supporting the field sales team's objectives by executing our in-store programs and communicating our market initiatives. In addition, they will ensure effective management of the various accounts by identifying new business opportunities and executing initiatives needed to maintain and develop brand presence and penetration in the given territory.

Bimbo Canada is a dynamic and constantly evolving company that drives its employees to take on a broad range of challenges and develop their skills on a daily basis, while also offering flexible work schedules.

1. Manage and coach the 4 pillars of Ready to Sell. (Pre-Sell, Selling, Post Sell, and Execution Standards)
2. Weekly Sales Centre morning visits to evaluate Pre-Selling route process.
3. Racking, POS, and Inventory management.
4. Recruitment and Training utilizing Ready to Sell campaign/training materials.
5. Establishing, cementing, and maintaining execution standards.
6. Establish solid relationships with customers by developing business based on their needs/motivations and creating strategic plans that highlight Bimbo Canada's products and programs and enable them to identify business opportunities.
7. Responsible for Food Service management, building strong relationships and solicitation of new business.
8. Actively participate in developing the customer's sales by identifying, proposing, and executing sales plans, new marketing initiatives, and new business opportunities (business development).
9. Present, promote, and sell products/services with solid arguments for existing and potential customers.
10. Perform an analysis of costs/benefits and needs for existing/potential customers to meet their needs.
11. Establish, develop, and maintain positive business and customer relationships.
12. Business development based on identified opportunities (solicitation).
13. Conduct route rides to evaluate execution and selling capabilities.
14. Analyze territory/market potential, monitor sales, execution reports, and propose initiatives to increase sales volume.
15. Analyze our products' penetration in their market, propose action plans, and ensure product availability.
16. Manage various issues encountered by customers and distributors (complaints, requests, etc. ).
17. Motivate and support customers and distributors in sales strategies and demand management.
18. Present new products and promotions to distributors and provide value-added service, e. g. , by identifying new in-store business opportunities.
19. Direct qualified opportunities to the Regional Leader, internal sales in support of later business development.
20. If needed, prepare business reviews by choosing and collecting relevant and appropriate data and then presenting it to customers and distributors.
21. If needed, meet with customers to verify our execution, address problematic situations, or solicit or propose sales initiatives.
22. Participate in, and sometimes even lead, various follow-up meetings with distributors and other business reviews with customers.
23. Perform administrative and periodic tasks.

Experience & Education

1. Post-secondary diploma (college and/or university) in an appropriate field (a specialization in marketing and/or operations management will be considered an asset) (Note: candidates with equivalent training combined with relevant experience will be considered during the selection process).
2. At least three (3) years of experience in a similar position in management or sales in a consumer goods sector.
3. Acts with a high level of integrity and treats people with respect.
4. Analytical mind and a sense for business development.
5. Understands principles of analysis and profitability and knows how to influence them.
6. Recognized ability in proactive communication and coaching.
7. Recognized as a leader with excellent listening skills.
8. Independent worker, responsible, and has a strong sense of personal and professional ethics.
9. Excellent spoken and written communication skills in English and French.
10. Professional knowledge of software tools (Excel, PowerPoint, Word, etc. ).
11. Understanding of and experience with direct store delivery systems is an asset.

Growth Opportunities: Bimbo Canada is committed to your personal and professional growth. We offer training, development, and advancement opportunities within our organization.

Innovation: Be part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions.

Our Values:

• We value the person.
• We are one community.
• We get results.
• We compete and win.
• We are sharp operators.
• We act with integrity.
• We transcend and endure.

We are incredibly proud to announce that Bimbo Canada has been named one of the 2024 Best Places to Work byCanadian HR Reporter (CHRR)! This tremendous honour recognizes our commitment to creating an outstanding workplace for our associates.

If you are ready to join a company that values its employees and makes delicious moments every day, apply today! Your journey with Bimbo Canada starts here.

We thank all interested applicants, but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre-hire background check.

Please note all offers of employment at Bimbo Canada are conditional on the successful completion of appropriate background checks (including but not limited to criminal history, reference, credit and/or physical demands checks) as appropriate for the role and as permitted by law.

Bimbo Canada is an equal opportunity employer that is ded.