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About our client

This company is redefining the Out of Home (OOH) advertising industry, delivering value to their clients in brand new markets and establishing themselves as not only a market leader, but also a trend setter. Guided by seasoned, innovative marketing leaders, the team thrives on challenging the status quo, moving quickly, and testing bold ideas. With this company, work isn't a typical 9-5 grind, it's a creative release, a productive outlet, and an opportunity to tackle meaningful challenges alongside inspiring colleagues.

The work environment encourages collaboration and innovation, balancing strategic thinking with practical execution. The team is united by a commitment to excellence and mutual support, fostering a culture where challenges are met with solutions, opportunities for growth, and a healthy dose of humour.

The Role

As the Marketing Strategist & Brand Leader, you'll take charge of all aspects of strategic marketing, owning the brand voice, expanding the organisation's presence, and driving measurable results toward ambitious goals. This is a unique opportunity to shape the company's growth trajectory by blending visionary strategy with hands-on execution.

You'll work closely with the CEO, collaborate across teams daily, and play a key role in:

  • Creating inbound opportunities to maintain a robust business development pipeline.
  • Supporting client success initiatives to enhance value and ensure retention.
  • Leading projects with autonomy, creativity, and a results-driven mindset.

If you thrive on building, strategizing, decision making, and turning plans into action, this role offers exceptional opportunities for growth and impact.

Brand Management & Strategy

  • Develop and maintain a comprehensive brand guide to ensure consistency across messaging, design, and all customer interactions.
  • Position the organisation as an innovative leader in the digital out-of-home advertising industry.

Thought Leadership & Content Creation

  • Strengthen the company's standing as an industry leader through engaging and fresh thought leadership.
  • Create content that drives traffic, grows organic audiences, and fosters meaningful conversations.
  • Design company assets and maintain a keen eye for visuals using tools like Canva.

Performance Analytics

  • Monitor and analyze marketing metrics to generate actionable insights.
  • Adopt a test-and-learn approach to optimize campaigns and achieve impactful results.
  • Oversee website management, focusing on driving MQLs and SQLs to support sales initiatives.

Digital Marketing

  • Collaborate with the Digital Ops team to design impactful campaigns across social media, email, and other digital platforms.
  • Keep content fresh, engaging, and attention-grabbing to maximize audience impact.
  • Manage and grow the organisation's organic social media presence, including planning, scheduling, and content maintenance.

Conference Coordination

  • Strategize, coordinate, and oversee logistics for 20+ conferences annually.
  • Ensure the company stands out by delivering impactful presentations and fostering valuable partnerships.
  • Create conference materials, manage budgets, and nurture relationships with conference organisers.

Budget Management

  • Develop and oversee a substantial marketing budget.
  • Experiment with new initiatives, focus on ROI, and prioritise growth strategies.

Software Management

  • Ensure HubSpot remains a centralised source of truth and establish best practices for the team.
  • Streamline communications and improve efficiency by integrating software tools effectively.
  • Let me know if you'd like additional changes!

You are:

  • Dynamic: You're a vital part of the team and culture, bringing energy, creativity, and a fresh perspective to the table.
  • Entrepreneurial: In a fast-paced, startup environment, you're solution-focused, adaptable, and ready to take on diverse responsibilities with confidence.
  • Results-Driven: Achieving goals isn't just an objective-it's a motivator, and you take pride in consistently surpassing expectations.
  • Versatile: Your broad skill set allows you to excel in multiple areas, demonstrating expertise and adaptability across a variety of challenges.
  • Collaborative: Success is a team effort, and you thrive in a collaborative environment, valuing the contributions and synergy of working together.

The keys to succeed:

  • Experience: 4+ years in marketing, business development, or client success, preferably within agency or service-based industries.
  • Leadership: You have successfully led projects or teams, achieving measurable results and fostering collaboration across departments.
  • Competitive Edge: Whether it stems from sports, sales, or personal experiences, you have an inherent drive to excel and succeed. What sets you apart?
  • Work Ethic: "Good enough" isn't part of your approach-you see tasks through to completion with excellence, ensuring alignment and satisfaction for all stakeholders.

What's on Offer

  • Remote-First Culture: currently a remote position, and in the future will be hybrid in Calgary. Preference given to applicants already Calgary based.
  • High-Growth Environment: Thrive in a fast-paced setting with endless opportunities to make a meaningful impact.
  • Entrepreneurial Experience: Be part of building something significant and rewarding.
  • Competitive Compensation: Pay range of $70,000 - $80,000, dependent on experience.

Read the full job description and apply online on the recuiter's web-site

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