Marketing Strategist & Brand Leader

About our client

This company is redefining the Out of Home (OOH) advertising industry, delivering value to their clients in brand new markets and establishing themselves as not only a market leader, but also a trend setter. Guided by seasoned, innovative marketing leaders, the team thrives on challenging the status quo, moving quickly, and testing bold ideas. With this company, work isn't a typical 9-5 grind, it's a creative release, a productive outlet, and an opportunity to tackle meaningful challenges alongside inspiring colleagues.

The work environment encourages collaboration and innovation, balancing strategic thinking with practical execution. The team is united by a commitment to excellence and mutual support, fostering a culture where challenges are met with solutions, opportunities for growth, and a healthy dose of humour.

The Role

As the Marketing Strategist & Brand Leader, you'll take charge of all aspects of strategic marketing, owning the brand voice, expanding the organisation's presence, and driving measurable results toward ambitious goals. This is a unique opportunity to shape the company's growth trajectory by blending visionary strategy with hands-on execution.

You'll work closely with the CEO, collaborate across teams daily, and play a key role in:

• Creating inbound opportunities to maintain a robust business development pipeline.
• Supporting client success initiatives to enhance value and ensure retention.
• Leading projects with autonomy, creativity, and a results-driven mindset.

If you thrive on building, strategizing, decision making, and turning plans into action, this role offers exceptional opportunities for growth and impact.

Brand Management & Strategy

• Develop and maintain a comprehensive brand guide to ensure consistency across messaging, design, and all customer interactions.
• Position the organisation as an innovative leader in the digital out-of-home advertising industry.

Thought Leadership & Content Creation

• Strengthen the company's standing as an industry leader through engaging and fresh thought leadership.
• Create content that drives traffic, grows organic audiences, and fosters meaningful conversations.
• Design company assets and maintain a keen eye for visuals using tools like Canva.

Performance Analytics

• Monitor and analyze marketing metrics to generate actionable insights.
• Adopt a test-and-learn approach to optimize campaigns and achieve impactful results.
• Oversee website management, focusing on driving MQLs and SQLs to support sales initiatives.

Digital Marketing

• Collaborate with the Digital Ops team to design impactful campaigns across social media, email, and other digital platforms.
• Keep content fresh, engaging, and attention-grabbing to maximize audience impact.
• Manage and grow the organisation's organic social media presence, including planning, scheduling, and content maintenance.

Conference Coordination

• Strategize, coordinate, and oversee logistics for 20+ conferences annually.
• Ensure the company stands out by delivering impactful presentations and fostering valuable partnerships.
• Create conference materials, manage budgets, and nurture relationships with conference organisers.

Budget Management

• Develop and oversee a substantial marketing budget.
• Experiment with new initiatives, focus on ROI, and prioritise growth strategies.

Software Management

• Ensure HubSpot remains a centralised source of truth and establish best practices for the team.
• Streamline communications and improve efficiency by integrating software tools effectively.
• Let me know if you'd like additional changes!

You are:

• Dynamic: You're a vital part of the team and culture, bringing energy, creativity, and a fresh perspective to the table.
• Entrepreneurial: In a fast-paced, startup environment, you're solution-focused, adaptable, and ready to take on diverse responsibilities with confidence.
• Results-Driven: Achieving goals isn't just an objective-it's a motivator, and you take pride in consistently surpassing expectations.
• Versatile: Your broad skill set allows you to excel in multiple areas, demonstrating expertise and adaptability across a variety of challenges.
• Collaborative: Success is a team effort, and you thrive in a collaborative environment, valuing the contributions and synergy of working together.

The keys to succeed:

• Experience: 4+ years in marketing, business development, or client success, preferably within agency or service-based industries.
• Leadership: You have successfully led projects or teams, achieving measurable results and fostering collaboration across departments.
• Competitive Edge: Whether it stems from sports, sales, or personal experiences, you have an inherent drive to excel and succeed. What sets you apart?
• Work Ethic: "Good enough" isn't part of your approach-you see tasks through to completion with excellence, ensuring alignment and satisfaction for all stakeholders.

What's on Offer

• Remote-First Culture: currently a remote position, and in the future will be hybrid in Calgary. Preference given to applicants already Calgary based.
• High-Growth Environment: Thrive in a fast-paced setting with endless opportunities to make a meaningful impact.
• Entrepreneurial Experience: Be part of building something significant and rewarding.
• Competitive Compensation: Pay range of $70,000 - $80,000, dependent on experience.