Senior Executive - Media

Starcom Melbourne
AE - Dubai City
August 25, 2024

Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions.
With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including:
Samsung, Stellantis, VISA, McDonald's and more.
Starcom is part of Publicis Media-the global media solutions group which also encompasses Zenith, Spark Foundry and Digitas.

Responsibility and Focus
Your key responsibility in this role will be to lead the team in developing, implementing, tracking and optimizing the digital marketing campaigns of one of our top clients, across all digital channels in the region.
You should also be able to support the media division and wider media team with developing media plans in line with the communication strategy and any other duties relating to developing accurate media (client) campaigns.
You will be responsible for designing and implementing creative and effective communication campaigns, which are data-driven and grounded in strategy and insights to drive our client's business.
Lead the development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.
Be aware of and understand the importance of setting key performance indicators and being an active member in achieving them.
Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.
Manage day-to-day client relationships and communications.
Mentor and guide junior planning team members.
Main Tasks
Develop, assess and present to the client documents related to media strategies, media plans, and reports (campaign & competitive).
Expertly develop and evaluate supplier proposals.
Set the clients' expectations on all projects.
Work closely with the finance department to manage ongoing financials on the account, generate periodical reconciliation, and manage ad-hoc vendor issues.
Foster relationships with clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients' media investment.
Lead on media spend summaries and flowcharts to ensure they are updated and accurate.
Direct team members with input from strategy, implementation, data-driven insights, and recommendations.
Master a flawless media planning process.
Connect with internal specialists and external stakeholders to design integrated solutions for our clients.
Master a flawless media execution process working alongside various stakeholders (client, creative agency, etc.).
Maintain strong relationships with media vendors, negotiating extra deliverables for the client (rates, extensions, delivery deadlines, etc.).
Work with the Buying Team to provide them with an investment brief, collaborate in the development of the implementation plan, and liaise with them regarding any issues on ongoing plans.
Assist the team as required, e.g., perform competitive analyses, answer direct information requests, and evaluate media options.
Help develop and deliver competitive/plan rationale presentations.
Qualifications
Education and Experience Required
BS/MS degree in marketing or a related field.
Proven working experience of 3-4 years in media planning (online & offline).
Bachelor's degree in marketing, advertising, or a related field.
5-7 years of experience in media planning or a related role (online & offline).
Proven ability to mentor and lead a team of planning executives.
Strong organizational skills, team player, ability to multitask, and work under pressure.
Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.
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Read the full job description and apply online on the recuiter's web-site

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