REGIONAL MARKETING MANAGER – MIDDLE EAST, AFRICA

Knauf stands for opportunity. We know that opportunity looks different to each person, and we are proud that we see opportunity in everyone.
This exciting role within Knauf MEASA to lead the Regional Marketing could be the perfect next opportunity for you to build a unique career, in a values-led culture with a clear purpose of making tomorrow a home for all of us.
Do you want to take an active role in shaping impactful marketing strategies and contributing to a brand with a vision for the future? At Knauf, building a legacy for future generations is central to our mission, and we seek talented, driven, and passionate individuals to bring our brand story to life. If you're ready to make a difference, we'd love to have you on our team.
We are a global manufacturer of construction materials, and within our Group, our 42,000 team members in 90 countries across 300 sites provide a huge opportunity for anyone with ambition and energy. We value everyone's contribution equally and we ask that you bring your whole self to work, to enrich the business further, as together we achieve more in a safe and inclusive environment.
Knauf MEASA is proud to be part of the Knauf Group. We have a 92-year heritage in gypsum manufacturing and have big plans for the future. Our Regional Head Office is based in Dubai, with 19 plants and 11 quarries in 10 countries across the region. Our 2,100 strong MEASA team is growing, and we are now looking for another team member to join us in the MEASA Regional Commercial team as Regional Marketing Manager - MEASA.
Can You Say Yes?

Do you treat your colleagues with respect?
Do you always have the customer in mind?
Do you act with future generations in mind?
Do you have a proven track record of delivering results?
Do you like to seek out opportunities to grow and develop?

The Regional Marketing Manager will lead the implementation of strategic marketing initiatives across multiple countries, focusing on customer perceptions and positioning within target markets. This role is essential for driving premium brand positioning and sales through innovative, digital-first marketing campaigns and trade activities. The ideal candidate will possess strong experience within the construction manufacturing sector or a related field, coupled with excellent collaboration, creativity, and adaptability skills.
We embody a highly dynamic and flexible enterprise. Consequently, this role holds the potential to be stationed in Dubai, UAE.
What you'll be doing:


Marketing & Brand Positioning:
Implement a variety of marketing and COMEX initiatives, tailoring them to fit country-specific customer perceptions and market price positioning.
Digital Brand Building:
Enhance premium brand positioning in the digital sphere through robust value propositions and engaging, innovative marketing activities.
Sales & Trade Marketing:
Drive sales growth and strengthen brand positioning across regions with targeted POS and trade marketing activities.
Go-To-Market (GTM) Strategy:
Collaborate with Regional Sector and Product Managers to develop comprehensive GTM strategies, tailored value propositions, and marketing collateral for project-based and sectoral solutions.
New Product Launches:
Manage the Gold, Silver, Bronze New Product Launch process, ensuring smooth coordination with country marketing teams for successful market entry.
Website Content & Lead Generation:
Develop content for Knauf.com and coordinate online activities to increase lead generation and customer engagement.
Digital & Social Media Synergy:
Accelerate social media and digital activities across regions by creating unified themes, encouraging best practice sharing, and driving brand synergy.
Data-Driven Insights:
Implement data analytics tools (e.g., HubSpot, Google Analytics) across markets to extract actionable customer insights that inform and support commercial and management decisions.

What we'd love for you to have:

We're interested in you as a person-your attitude, behaviors, and values. If you bring a willingness to learn what's needed for the role, we'd love to connect with you! Experience in the following areas would be an advantage:


Bachelor's degree in Marketing or a related field; an MBA is preferred.
Proven experience in marketing within the construction manufacturing or related industry.
Expertise in digital marketing, brand positioning, and GTM strategy development.
Experience in creating strategic, efficient business plans across all aspects of marketing (branding, product management, etc.).
Strong background in building effective relationships across the business.
Collaboration, creativity, and adaptability in a dynamic, cross-functional team environment.
Fluency in English, both verbal and written.
Willingness and ability to travel.
Strong leadership skills, including setting direction, prioritizing, and achieving results.
Ability to drive change across various stakeholders at all levels, with effective communication, influencing skills, and conflict management.
Strong analytical and problem-solving skills with a data-driven mindset.
Proven experience in implementing marketing strategies and managing projects across multiple countries.

We'll provide:


A competitive salary and benefits
Regional and global exposure
Exciting opportunities for learning and growth

What happens next:

We appreciate that your time is precious and applying for a new job can be a lengthy process - so we have committed to replying to your application within 5 working days.
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