Marketing Operations Manager

Roles and Responsibilities

• Develop comprehensive marketing campaign strategies and brand positioning for over 20 property launches annually.
• Build and lead a high-performing marketing team fostering a supportive culture that empowers diverse talent, aligns efforts through OKRs, and motivates through example, creating a dynamic team that delivers exceptional campaigns.
• Collaborate with internal stakeholders including market research, partnerships, events, experiences, and development teams to develop and align campaigns with overall business objectives.
• Coordinate launch activities, events, and activations.
• Direct PR, social media, and influencer marketing strategies for development launches.
• Identify and select top-tier agency partners, implementing a strategic RFP process to attract and evaluate agencies that align with Aldar's innovative approach to real estate development.
• Manage agency relationships and external partnerships.
• Bring a digital-first mindset to support digital transformation in marketing.
• Monitor campaign performance and optimize based on data-driven insights.
• Ensure consistent brand representation across all marketing touchpoints.
• Allocate and manage campaign budgets effectively.
• As a senior leader, the SVP will play a crucial role in high-level organizational decisions.

Financial Accountability:

• Manage and optimize multi-million-dirham annual campaign budgets.
• Track ROI on marketing investments and report on key performance indicators.
• Recommend budget allocations based on market trends and campaign effectiveness.

Qualifications and Experience

Experience:

• 15+ years of marketing experience, with at least 8 years in senior roles.
• Proven track record in real estate or luxury goods marketing ideal.

Technical and Interpersonal Skills

• Expert in integrated marketing campaign development and execution.
• Strong leadership and team management skills.
• Strategic thinker with ability to translate vision into actionable plans.
• Excellent project management and organizational skills.
• Data-driven decision-making capabilities.
• Creative problem-solving abilities.
• Outstanding communication and presentation skills.
• Proficiency in marketing analytics and attribution modeling.
• Adaptability to rapidly changing market conditions.
• Resilience under pressure and ability to meet tight deadlines.
• Strong negotiation and stakeholder management skills.

Qualification:

• Bachelor's degree in Marketing, Business, or related field.
• Fluency in English; Arabic language skills desirable but not essential.

• Strategic Planning: Developing and implementing marketing operations strategies that support the organization's goals and enhance overall marketing effectiveness.
• Process Optimization: Streamlining marketing processes and workflows to improve efficiency and effectiveness across all marketing functions.
• Budget Management: Overseeing the marketing budget, ensuring that resources are allocated effectively to maximize ROI on marketing initiatives.
• Data Analytics: Utilizing data analytics to assess marketing performance, customer behavior, and market trends, and making data-driven decisions to refine strategies.
• Technology Management: Overseeing the implementation and management of marketing technology and tools, ensuring they are used effectively to support marketing efforts.
• Collaboration: Working closely with cross-functional teams, including sales, product development, and finance, to align marketing strategies with business objectives.
• Performance Metrics: Establishing key performance indicators (KPIs) to measure the success of marketing initiatives and regularly reporting on performance to senior leadership.
• Team Leadership: Leading and mentoring the marketing operations team, fostering a culture of collaboration and innovation.
• Vendor Management: Managing relationships with external vendors, agencies, and partners to ensure alignment with marketing goals and effective execution of initiatives.
• Risk Management: Identifying potential risks in marketing operations and developing mitigation strategies to address them.

Skills

• Marketing Expertise: Extensive knowledge of marketing principles, strategies, and best practices across various channels.
• Strategic Thinking: Strong strategic planning and critical thinking abilities to develop effective marketing operations strategies.
• Analytical Skills: Proficiency in data analysis and interpretation to drive decision-making and improve marketing performance.
• Project Management: Strong project management skills to oversee multiple initiatives and ensure timely execution.
• Communication Skills: Excellent verbal and written communication skills for engaging with stakeholders and presenting insights.
• Leadership: Proven leadership skills to inspire and develop marketing operations teams.
• Technical Proficiency: Familiarity with marketing automation tools, CRM systems, and data analytics platforms.
• Financial Acumen: Experience in managing budgets and understanding financial implications of marketing decisions.
• Adaptability: Ability to adapt strategies in response to changing market conditions and business needs.
• Collaboration: Strong interpersonal skills to work effectively with cross-functional teams and external partners.