• Card 82 / 204: Your product is established, you have a large advertising budget, and you want to reach a large number of consumers for reminder advertising. Which of the following should you use?
    A) Mass marketing
    B) Guerilla marketing
    C) Social media
    D) Sales promotion
    E) Billboards

    Answer:
    A) Mass marketing

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Advertising & Promotion BUS210

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Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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