Card 159 / 204: Your company sells office equipment to both consumers and business-to-business customers. You have conducted a thorough analysis of your consumer target market. Why would it be necessary for you to conduct a separate analysis of your business customer base?
A) If your analysis has been conducted within the past year, it won't be necessary to conduct a separate analysis of your business customer base.
B) The same data can be used for both your consumer and business-to-business customers. You do not need to consider any other factors.
C) Different factors go into the decision-making process in a business-to-business transaction as compared to a consumer market.
D) As long as you have general information about industry trends, you should have sufficient information to plan your strategy.
E) The NAICS data will provide you with sufficient information. A separate analysis is not necessary

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