Card 15 / 204: Why is accountability an important factor in developing a solid branding strategy?
A)
It helps a company evaluate their sales and profits.
B)
Accountability is not an important factor in developing a branding strategy.
C)
This is only important when developing a strategy for a high-end product.
D)
When consumers have a good experience with a brand, they are more likely to buy other products from that company, making the consumer decision-making process easier.
E)
It helps corporations develop effective image advertising.
Answer:
D) When consumers have a good experience with a brand, they are more likely to buy other products from that company, making the consumer decision-making process easier.
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