Why is accountability an important factor Melinda Salzer @Berkeley

Question 13 / 200: Why is accountability an important factor in developing a solid branding strategy?

A It helps a company evaluate their sales and profits.

B Accountability is not an important factor in developing a branding strategy.

C This is only important when developing a strategy for a high-end product.

D When consumers have a good experience with a brand, they are more likely to buy other products
from that company, making the consumer decision-making process easier.

E It helps corporations develop effective image advertising.

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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