• Card 53 / 284: Which of the following questions will solicit the MOST feedback from a small group of consumers (also known as a "focus group") who have just tried a new product?
    A) Would you buy this product?
    B) What are some of the reasons you would or would not buy this product?
    C) Would you buy this product if its price was $5?
    D) Which price is the highest price you would pay for this product: $2, $5, $7.50, $10?
    E) Why would you not buy this product for $10?

    Answer:
    B) What are some of the reasons you would or would not buy this product?

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Corporate Communication BUS210

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Attribution:  Dr. P. Wynn Norman. Corporate Communication (The Saylor Academy 2014), http://www.saylor.org/courses/bus210/
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