Card 76 / 204: When thinking about the various types of marketing communications currently employed by advertisers and their agencies, and whether or not they differ from advertising, it is evident to conclude which of the following?
A) All types of marketing communications are the same.
B) The lines between different types of communications are blurring.
C) All messages must have an identified sponsor.
D) Customized messages are not effective in the mass media.
E) Advertising agencies are embracing new technologies.

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