• Card 65 / 284: What term refers to that component in a speech which raises interest and motivates the listener?
    A) The introduction
    B) The residual message
    C) The initial message
    D) The attention statement
    E) The opening statement

    Answer:
    D) The attention statement

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Corporate Communication BUS210

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Attribution:  Dr. P. Wynn Norman. Corporate Communication (The Saylor Academy 2014), http://www.saylor.org/courses/bus210/
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