Card 149 / 204: What is the ultimate benefit of target marketing?
A)
To understand your competitors marketplace
B)
To seek out markets that are hard to reach
C)
To find groups of potential customers who are similar to all other customers
D)
To help you define your customers and increase the cost-effectiveness of your advertising
E)
To convince customers who cannot afford to buy your products that they should reconsider
Answer:
D) To help you define your customers and increase the cost-effectiveness of your advertising
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