• Card 55 / 204: The use of technology has had a significant positive impact on the many ways in which advertisers can communicate their messages via electronic media. As a result, which of the following is true?
    A) The availability of online news sources has led to the failure of many printed newspapers.
    B) Increased exposure to advertising decreases consumer demand.
    C) Musicians cannot benefit from the new uses of technology.
    D) Advertising expenditures have decreased over time.
    E) Competition is reduced.

    Answer:
    A) The availability of online news sources has led to the failure of many printed newspapers.

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Advertising & Promotion BUS210

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Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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