Card 8 / 204: Many companies plan a branding strategy that will create a "barrier to entry." What benefit does this provide for your brand?
A) Other companies cannot launch a similar item in your product category.
B) Your product has such a strong image that new entries in the marketplace will find it difficult to take your customers away from you.
C) New companies cannot gain market share.
D) You are able to steal customers away from your competition.
E) All of the above

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