• Card 68 / 204: How is marketing communication impacted by the Marketing Mix?
    A) There is no impact from the Marketing Mix.
    B) Only the "product" part of the Marketing Mix is important.
    C) All elements of the Marketing Mix play an important role in marketing communication.
    D) Packaging is not a factor in marketing communication.
    E) New technologies have made the Marketing Mix obsolete.

    Answer:
    C) All elements of the Marketing Mix play an important role in marketing communication.

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Advertising & Promotion BUS210

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Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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