Card 143 / 204: After exploring several strategies for targeting the lucrative tween market (8-12 year olds), you are ready to choose a segmentation strategy that will best utilize your limited marketing budget. You have determined that the use of technology will be most cost-effective. Which of the following strategies will enable you to reach these consumers who respond well to customized messages?
A) Selective specialization
B) Individual marketing
C) Market specialization
D) Niche marketing
E) Product specialization

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