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- Unit 02: Segmenting, Targeting
- At what level in a firm does
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Card 2 / 115: At what level in a firm does strategy planning typically occur?
A)
Entry-level marketing employees are responsible for strategic plan development.
B)
Top executives and special business units typically develop strategic plans.
C)
Customers determine the strategic plan a company should follow.
D)
Interns develop strategic plans as part of their initial duties.
Answer:
B) Top executives and special business units typically develop strategic plans.
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Principles of Marketing
Author:
Dionne MahaffeyLecturer
The Saylor Academy
USA
Access:
Public
Partially Instant Grading
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Attribution:
Dionne Mahaffey, Tamara Gillis, and Steven Van Hook. (The Saylor Academy 2014), http://www.saylor.org/courses/bus203/
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