Question 1 / 112:  At what level in a firm does strategy planning typically occur?
A  Entry-level marketing employees are responsible for strategic plan development.
B  Top executives and special business units typically develop strategic plans.
C  Customers determine the strategic plan a company should follow.
D  Interns develop strategic plans as part of their initial duties.
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Principles of Marketing

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Attribution:  Dionne Mahaffey, Tamara Gillis, and Steven Van Hook. (The Saylor Academy 2014), http://www.saylor.org/courses/bus203/
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