8.3 Global implications of media and technology  (Page 2/14)

Monopolies matter because less competition typically means consumers are less well served since dissenting opinions or diverse viewpoints are less likely to be found. Media consolidation results in the following dysfunctions. First, consolidated media owes more to its stockholders than to the public. Publicly traded Fortune 500 companies must pay more attention to their profitability and to government regulators than to the public's right to know. The few companies that control most of the media, because they are owned by the power elite, represent the political and social interests of only a small minority. In an oligopoly there are fewer incentives to innovate, improve services, or decrease prices.

While some social scientists predicted that the increase in media forms would create a global village (McLuhan 1964), current research suggests that the public sphere accessing the global village will tend to be rich, Caucasoid, and English-speaking (Jan 2009). As shown by the spring 2011 uprisings throughout the Arab world, technology really does offer a window into the news of the world. For example, here in the United States we saw internet updates of Egyptian events in real time, with people tweeting, posting, and blogging on the ground in Tahrir Square.

Still, there is no question that the exchange of technology from core nations to peripheral and semi-peripheral ones leads to a number of complex issues. For instance, someone using a conflict theorist approach might focus on how much political ideology and cultural colonialism occurs with technological growth. In theory at least, technological innovations are ideology-free; a fiber optic cable is the same in a Muslim country as a secular one, a communist country or a capitalist one. But those who bring technology to less-developed nations—whether they are nongovernment organizations, businesses, or governments—usually have an agenda. A functionalist, in contrast, might focus on the ways technology creates new means to share information about successful crop-growing programs, or on the economic benefits of opening a new market for cell phone use. Either way, cultural and societal assumptions and norms are being delivered along with those high-speed wires.

Cultural and ideological bias are not the only risks of media globalization. In addition to the risk of cultural imperialism and the loss of local culture, other problems come with the benefits of a more interconnected globe. One risk is the potential for censoring by national governments that let in only the information and media they feel serve their message, as is occurring in China. In addition, core nations such as the United States risk the use of international media by criminals to circumvent local laws against socially deviant and dangerous behaviors such as gambling, child pornography, and the sex trade. Offshore or international web sites allow U.S. citizens (and others) to seek out whatever illegal or illicit information they want, from twenty-four hour online gambling sites that do not require proof of age, to sites that sell child pornography. These examples illustrate the societal risks of unfettered information flow.