Your toy store client has been in business Melinda Salzer @Berkeley

Question 40 / 200: Your toy store client has been in business for over 50 years. The company has consistently used a traditional media mix for their media plans. The company insists that you take the same approach in the plan you are currently developing for it. Is this a sound strategy?

A Yes, because this approach has been effective in the past and should be expected to do the
same in the future.

B No, because a traditional media mix is ineffective.

C No, because only one media vehicle should be selected for maximum effectiveness.

D No, a multiplatform approach should be used, which will take advantage of new media and increase
effectiveness of the campaign.

E No, because this diverse mix will confuse consumers.

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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