Your company manufactures kitchen cabinets Melinda Salzer @Berkeley

Question 178 / 200: Your company manufactures kitchen cabinets. In developing your advertising campaign, it has been suggested that the campaign be far-reaching to all markets. The rationale behind this thinking is that because everyone has a kitchen, this strategy will bring in more customers. Is this a good approach?

A Yes, the more potential customers reached, the higher the sales levels.

B Yes, because all companies in this category advertise in this way.

C No, because a clear definition of your target market will enable you to reach those who actually
have the potential to become customers.

D No, because advertising will not be effective for this product category.

E None of the above

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Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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