You are producing a radio commercial for Melinda Salzer @Berkeley

Question 177 / 200: You are producing a radio commercial for your store that sells beach wear and accessories. The campaign calls for a commercial that has beach-type music to accompany your spoken ad copy. You are considering whether or not to use existing music or to produce a new original piece of music. Which of the following factors should you consider when making this decision?

A If you use an existing song, consumers may have a negative connection to it, and this could
distract from your product.

B If you use an existing song, the artist may fall out of favor with consumers, threatening your
investment in the music.

C If you develop a new song, you can write to specific ethnicities or demographics.

D If you develop a new song, you can create something that is contemporary and coordinates with
your copy.

E All of the above

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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