Why is an integrated marketing communications Melinda @Berkeley Advertising

Question 14 / 200: Why is an integrated marketing communications (IMC) approach effective?

A Because it is the least expensive strategy

B Because all messages are directed to the consumer and build brand equity

C Because it is useful in planning a global strategy

D Because IMC addresses the emotional appeal of a brand

E None of the above

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Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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