What type of segmentation strategy should Melinda Salzer @Berkeley

Question 148 / 200: What type of segmentation strategy should be used when you want to get the big-picture view of your customers?

A Lifestyle

B Usage

C Demographics

D Psychographics

E None of the above

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

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Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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