What is the difference between the ways Melinda Salzer @Berkeley

Question 92 / 200: What is the difference between the ways in which marketers view advertising campaigns compared to the ways in which top management views advertising efforts?

A Both marketers and top management view advertising efforts in the same way.

B Marketers are focused on the financial outcome of their advertising efforts, while top management
desires brand and name recognition.

C Marketers are interested in brand recognition, while top management desires financial results
to support the allocation of advertising dollars.

D Marketers want to achieve maximum results at any cost, while top management does not.

E None of the above

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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