What is the difference between advertising Melinda Salzer @Berkeley

Question 72 / 200: What is the difference between advertising and sales promotion?

A There is no difference.

B Sales promotion is time specific, while advertising is not.

C Advertising is limited in its reach, while sales promotion is not.

D Sales promotion does not motivate consumers to purchase, while advertising does motivate consumers.

E Advertising is a short term strategy, while sales promotion is on-going.

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Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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