What argument can be used to support the Melinda Salzer @Berkeley

Question 54 / 200: What argument can be used to support the idea that consumers will only buy what they really want?

A A large number of new products are not successful long-term, indicating that consumers are
influenced by whether that product meets their needs and not by the advertising for that product.

B Longevity of a product can indicate that consumers truly want and need that product; the advertising
is merely a vehicle for communication.

C We may not buy everything we want, but dreaming about owning something not within our reach
can be motivational.

D Increased demand for a product that satisfies a consumer need or want results in lower prices,
making that product more accessible to the public.

E All of the above

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Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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