Psychographic segmentation deals with Dionne Mahaffey @The Saylor

Question 6 / 112: Psychographic segmentation deals with which customer characteristics?

A Neuroses, psychoses, dysfunctions

B Addictions, avoidances, antagonisms

C Values, attitudes, lifestyles

D Age, gender, income

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https://www.jobilize.com/principles-of-marketing-by-dionne-mahaffey-tamara-gillis

Author:

Dionne MahaffeyLecturer

The Saylor Academy

USA

Access: Public Partially Instant Grading

Attribution: Dionne Mahaffey, Tamara Gillis, and Steven Van Hook. (The Saylor Academy 2014), http://www.saylor.org/courses/bus203/

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