Because newspapers are experiencing Melinda Salzer @Berkeley College

Question 162 / 200: Because newspapers are experiencing declining readership, many advertisers are transferring their print advertising to the Internet. What are some of the issues associated with this transition?

A The print becomes smaller, making it difficult to read.

B Information has to be more concise to fit into a smaller area.

C Mobile versions of newspapers need to be developed.

D Technology enables advertisers to more efficiently target their markets, which will then require
new advertising strategies.

E All of the above

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Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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