As part of the advertising industry's Melinda Salzer @Berkeley Promotion

Question 45 / 200: As part of the advertising industry's efforts to ensure honest practices, it has created several agencies to self-police its members. So, if your company has developed a new sports drink, and you wanted to begin your promotional campaign by having amateur athletes share information about the product with their colleagues, which agency's rules would you be required to follow?

A The Direct Marketing Association

B The National Advertising Review Council

C The Interactive Advertising Bureau

D The Word of Mouth Marketing Association

E None of the above

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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