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A potential new client ( PNC ) will contact your office in one of three ways:
No matter how a PNC contacts your office, it is very important that you make direct telephone contact with the PNC on the same day as the PNC contacts your office. This is not always possible, and when it is not, you have to exercise considerable discipline in communicating with the PNC. A direct telephone call has a beginning and an end--it won't go on forever. It also allows people to hear each other’s voices and feel a human connection.
Electronic communication can be impersonal and therefore inhibit the formation of a trust relationship, can be saved and fed back to you at an inopportune moment, and might continue for days. A PNC who contacts your office by email may turn that initial contact into an email exchange seeking more and more specific legal information, probably so that he or she can continue representing him- or herself. Avoid email exchanges with PNCs.
When a PNC contacts your office, you and the PNC each have goals. The PNC may want to know a little about the law practice, the attorney he or she will meet, and the cost of handling his or her matter. You have two goals: First, obtain enough information to perform an initial screening and to support post intake research and, second, to book a meeting between the PNC and an attorney in your office.
Everything that you say in the initial PNC phone call should get you closer to booking a consultation in your office with an attorney.
To facilitate a meaningful consultation, the attorney will need certain information. Some information is absolutely required and you cannot book an appointment without it. Additional information, though not required in helping you fulfill your ethical obligations, may be necessary in preparingfor the consultation meeting.
You must obtain certain information from each PNC during the initial telephone call. If you cannot gather all of this information, you may not book a consultation meeting with an attorney.
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