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Each decision point requires that you take up the position of a participant and work with the frameworks from this standpoint. You may be tempted to back out and adopt an evaluative posture from which to judge the participants. Resist this temptation. This module is specifically designed to give you practice in making real world decisions. These skills emerge when you role-play from a standpoint within within the case. You will learn that decision-making requires understanding your situation and taking responsibility for it.

Cases such as Biomatrix are challenging because of the large amount of information gathering and sorting they require. Moral imagination responds to this challenge by providing different framings that help to filter out irrelevant data and structure what remains. Framing plays a central role in problem specification. For example, Biomatrix could be framed as the need to develop quick and decisive responses to cyber-smear. Or it could be framed legally as employing legal tools (John Doe suits to pierce anonymity) that set a dangerous precedent against free speech. Yet again, it could be framed as a cautionary tale on the dangers of thinking that you are anonymous when you speak online. What is important at this stage is that you and your group experiment with multiple framings of the case. This will open up new horizons of solution possibilities not available under just one framing.

Tackling large cases in small teams also helps develop the communication and collaboration skills that are required for group work. Take time to develop strategies for dividing the work load among your team members. The trick is to distribute equally but, at the same time, to assign tasks according the different abilities of your team members. Some individuals are better at research while others excel in interviewing or writing. Also, make sure to set aside time when you finish for integrating your work with that of your teammates. Start by quickly reviewing the information available on the case. This is called “scoping the case.” Then formulate specific questions to focus further research on information relevant to your problem solving efforts. This includes information pertinent to constructing a socio-technical analysis, identifying key “embedded” ethical issues, and uncovering existing best and worst practices.

A case narrative, STS (socio-technical system) description, and two ethical reflections have been published at http://computingcases.org. This module also links to websites on free speech and privacy law, advice to corporate officials on how to respond to cyber-smear, and information useful in understanding the products manufactured by Biomatrix.

Case narrative and supporting documents

Biomatrix abstract

Biomatrix manufactures a medical product called Synvisc, a lubricant injected into the knee to take the place of natural lubricants that disappear with age. Synvisc was developed in the late 1990s to help patients suffering osteoarthritis, a condition that leads to immobility in the knee caused by the disappearance of natural lubricating fluids and the deterioration of the cartilage that cushions the knee's movement. As individuals age the natural chemical lubricants in the knee lose their elasticity. Synvisc is designed to slow this process. Manufactured from the comb of roosters, it mimics the chemical structure and properties of the knee's natural lubricants. Injected into the knee in a treatment called visco supplementation, it provides patients with immediate though temporary relief from osteoarthritis. In many cases it has helped postpone difficult and painful knee surgery.

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Source:  OpenStax, Business ethics. OpenStax CNX. Sep 04, 2013 Download for free at http://legacy.cnx.org/content/col10491/1.11
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