4.3 Moral exemplars in business and professional ethics  (Page 5/6)

Primes

Personality

• Moral exemplars exhibit different configurations of personality traits based on the big five. Locate the moral exemplar you have chosen in terms of the following five continuums (or continua):
• Neuroticism to Lack of Neuroticism (Stability?)
• Agreeableness to Disagreeableness
• Extraversion to Introversion
• Openness to Closedness
• Conscientiousness to Lack of Conscientiousness
• Examine your exemplar on each of these scales. In and of themselves, these qualities are neither good nor bad. They can be integrated to form bad characters or good characters. In many cases, moral exemplars stand out through how they have put their personality characteristics to "good use." (They have used them as vehicles or channels to excellence.)

Integrating moral value into self-system

• As said above, moral exemplars stand out by the way in which (and the extent to which) they have integrated moral value into their self-system. Because of this, they are strongly motivated to do good and avoid doing bad. Both (doing good and refraining from doing bad) express who they are. If they slip into bad deeds, this motivational system pushes them to improve to avoid repeating bad deeds.
• One way of integrating moral value into self-system is by looking at stories and narratives of those who have displayed moral excellence. Many of the individuals portrayed above (Carson, Boisjoly, LeMesseur, Cuny, Austin, and Yunus) provide concrete models of outstanding moral careers.
• Literature also provides its models of moral exemplars. Charles Dickens paints especially powerful portraits of both moral heroes (Esther Summerson and "Little Dorritt") and villains (Heep and Skimpole).
• Other vehicles for integrating moral value centrally into the self-system lie in affiliations, relationships, and friendships. Aristotle shows the importance of good friendships in developing virtues. Moral exemplars most often can point to others who have served as mentors or strong positive influences. For example, Roger Boisjoly tells of how he once went to a senior colleague for advice on whether to sign off on a design that was less than optimal. His colleague's advice: would you be comfortable with your wife or child using a product based on this design?
• The ethicist, Bernard Williams, has argued forcefully for the importance of personal projects in establishing and maintaining integrity. Personal projects, roles, and life tasks all convey value; when these hold positive moral value and become central unifying factors in one's character, then they also serve to integrate moral value into the self system.
• Augusto Blasi, a well known moral psychologist, gives a particularly powerful account (backed by research) of the integration of moral value into self-system and its motivational effect.