<< Chapter < Page Chapter >> Page >
  • Describe different forms of collective behavior
  • Differentiate between types of crowds
  • Discuss emergent norm, value-added, and assembling perspective analyses of collective behavior

Flash mobs

People having a pillow fight outdoors are shown here.
Is this a good time had by all? Some flash mobs may function as political protests, while others are for fun. This flash mob pillow fight’s purpose was to entertain. (Photo courtesy of Mattwi1S0n:/flickr)

People sitting in a café in a touristy corner of Rome might expect the usual sights and sounds of a busy city. They might be more surprised when, as they sip their espressos, hundreds of young people start streaming into the picturesque square clutching pillows, and when someone gives a signal, they start pummeling each other in a massive free-for-all pillow fight. Spectators might lean forward, coffee forgotten, as feathers fly and more and more people join in. All around the square, others hang out of their windows or stop on the street, transfixed, to watch. After several minutes, the spectacle is over. With cheers and the occasional high five, the crowd disperses, leaving only destroyed pillows and clouds of fluff in its wake.

This is a flash mob    , a large group of people who gather together in a spontaneous activity that lasts a limited amount of time before returning to their regular routines. Technology plays a big role in the creation of a flash mob: select people are texted or emailed, and the message spreads virally until a crowd has grown. But while technology might explain the “how” of flash mobs, it does not explain the “why.” Flash mobs often are captured on video and shared on the internet; frequently they go viral and become well-known. So what leads people to want to flock somewhere for a massive pillow fight? Or for a choreographed dance? Or to freeze in place? Why is this appealing? In large part, it is as simple as the reason humans have bonded together around fires for storytelling, or danced together, or joined a community holiday celebration. Humans seek connections and shared experiences. And a flash mob, pillows included, provides a way to make that happen.

Forms of collective behavior

Flash mobs are examples of collective behavior    , non-institutionalized activity in which several people voluntarily engage. Other examples of collective behavior can include anything from a group of commuters traveling home from work to the trend toward adopting the Justin Bieber hair flip. In short, it can be any group behavior that is not mandated or regulated by an institution. There are four primary forms of collective behavior: the crowd, the mass, the public, and social movements.

It takes a fairly large number of people in close proximity to form a crowd    (Lofland 1993). Examples include a group of people attending an Ani DiFranco concert, tailgating at a Patriots game, or attending a worship service. Turner and Killian (1993) identified four types of crowds. Casual crowds consist of people who are in the same place at the same time, but who aren’t really interacting, such as people standing in line at the post office. Conventional crowds are those who come together for a scheduled event occurring regularly, like a religious service. Expressive crowds are people who join together to express emotion, often at funerals, weddings, or the like. The final type, acting crowds     , focus on a specific goal or action, such as a protest movement or riot.

Questions & Answers

I'm interested in biological psychology and cognitive psychology
Tanya Reply
what does preconceived mean
sammie Reply
physiological Psychology
Nwosu Reply
How can I develope my cognitive domain
Amanyire Reply
why is communication effective
Dakolo Reply
Communication is effective because it allows individuals to share ideas, thoughts, and information with others.
effective communication can lead to improved outcomes in various settings, including personal relationships, business environments, and educational settings. By communicating effectively, individuals can negotiate effectively, solve problems collaboratively, and work towards common goals.
it starts up serve and return practice/assessments.it helps find voice talking therapy also assessments through relaxed conversation.
miss
Every time someone flushes a toilet in the apartment building, the person begins to jumb back automatically after hearing the flush, before the water temperature changes. Identify the types of learning, if it is classical conditioning identify the NS, UCS, CS and CR. If it is operant conditioning, identify the type of consequence positive reinforcement, negative reinforcement or punishment
Wekolamo Reply
please i need answer
Wekolamo
because it helps many people around the world to understand how to interact with other people and understand them well, for example at work (job).
Manix Reply
Agreed 👍 There are many parts of our brains and behaviors, we really need to get to know. Blessings for everyone and happy Sunday!
ARC
A child is a member of community not society elucidate ?
JESSY Reply
Isn't practices worldwide, be it psychology, be it science. isn't much just a false belief of control over something the mind cannot truly comprehend?
Simon Reply
compare and contrast skinner's perspective on personality development on freud
namakula Reply
Skinner skipped the whole unconscious phenomenon and rather emphasized on classical conditioning
war
explain how nature and nurture affect the development and later the productivity of an individual.
Amesalu Reply
nature is an hereditary factor while nurture is an environmental factor which constitute an individual personality. so if an individual's parent has a deviant behavior and was also brought up in an deviant environment, observation of the behavior and the inborn trait we make the individual deviant.
Samuel
I am taking this course because I am hoping that I could somehow learn more about my chosen field of interest and due to the fact that being a PsyD really ignites my passion as an individual the more I hope to learn about developing and literally explore the complexity of my critical thinking skills
Zyryn Reply
good👍
Jonathan
and having a good philosophy of the world is like a sandwich and a peanut butter 👍
Jonathan
generally amnesi how long yrs memory loss
Kelu Reply
interpersonal relationships
Abdulfatai Reply
What would be the best educational aid(s) for gifted kids/savants?
Heidi Reply
treat them normal, if they want help then give them. that will make everyone happy
Saurabh
Got questions? Join the online conversation and get instant answers!
Jobilize.com Reply

Get Jobilize Job Search Mobile App in your pocket Now!

Get it on Google Play Download on the App Store Now




Source:  OpenStax, Global sociology. OpenStax CNX. May 20, 2014 Download for free at https://legacy.cnx.org/content/col11658/1.2
Google Play and the Google Play logo are trademarks of Google Inc.

Notification Switch

Would you like to follow the 'Global sociology' conversation and receive update notifications?

Ask