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Now, in your group, choose a product of your own and MERELY plan a campaign based on the following criteria.
A. Decide what each term below means, first of all.
B. Write down some notes about your product under each heading.(Reminder: you will also be judged by your preparation and planning)
You can choose any ONE of the following products:
Pottery / flowers / tea / a toy / fruit / tourist product
COMPLETE THE FOLLOWING WELL:
The product we have chosen is : ___________
1. What will make our product ‘good’?
2. How should our product be assembled?
3. How best can we distribute our product?
4. What is the best way to transport our product?
5. How and where should our product be stored?
6. How should our product be graded?
7. How should we present our product?
8. How can we network to join up with another suitable producer?
9. How can we finance our product?
10. What sort of risks are we taking?
Make sure you have all the information you require.
NOW, decide WHO will present WHAT aspect of the preparation to the class.
Make AN ATTRACTIVE ORAL PRESENTATION of your product in class.
Communicate orally (using the OHP / posters / other visual stimuli), HOW you prepared and planned your presentation only . Try to ‘sell’ your article with this presentation.
| 4 | 3 | 2 | 1 | |
| PREPARATION | ||||
| Is my product good | ||||
| Assembly | ||||
| Distribution | ||||
| Transport | ||||
| Storage | ||||
| Grading | ||||
| Network | ||||
| Finance | ||||
| Risks | ||||
| PRESENTATION | ||||
| Clarity | ||||
| Enthusiasm | ||||
| Team work | ||||
| Class contact | ||||
| Use of notes | ||||
| Preparation | ||||
| Use of language |
IMPORTANT TIP
Now you can see that selling / marketing (entrepreneurship) is not as easy as it looks. There is an enormous amount of preparation you should do first.
Then it is easy and enjoyable – and profitable!
Entrepreneurship means coming up with a good idea / product;
Preparing your campaign and then presenting your idea / product really well.
In South Africa there are many success stories of people who had nothing and then used their entrepreneurship to make a success of their lives.
Do you know any stories like this? Tell the rest of the class.
Now, in your group, see if you can design A NEW BOARD GAME that you might be able to market successfully.
Consider the following first:
1. The game should be played by more than two players.
2. The board must be attractive but simple.
3. The markers must be relevant and colourful.
4. The game must have a purpose.
5. There must be some kind of ‘reward’ when a player wins and some kind of ‘punishment’ if he loses, during the game.
6. It should not be expensive to make.
7. It should be easy to carry around.
8. Some re-cycled goods should be used somehow.
9. Have fun planning and designing and being creative and innovative!
10. If your game is really successful, you might try to market it, using the tips you have learnt so far!
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