1.1 Your own advertisement

Technology

Grade 4

Create your own advertisements

Module 2

Your own advertisement

Create your own adverts

Activity

To become familiar with the specifications with which your advertisements must comply [lo 1.5, 1.6]

• An important part of the research is to compile certain requisites that your adverts must comply with.
• It is important to choose the appropriate typefaces and pencil techniques.
• This will help you to create TERRIFIC adverts.

Select the right style of lettering

First study the following aspects relating to the choice of the appropriate letters and spacing and how to apply them.

1. C hoose the right letters

(Insert an additional page after this page to paste your typefaces from newspapers and magazines.)

2. Choose the right spacing

Height

Width

Angle

Overlap

3. Work neatly - especially with big letters

Example a

1. Divide the paper.

2. Cut them out.

3. Select the style of lettering, write the letters.

4. Create the final product.

EXAMPLE B

1. Divide the paper in equal sized blocks. Write the letters in lightly.

2. Decide on spacing and colour.

3. Cut out the letters.

4. Space them on the paper.

Activity

To apply pencil techniques [LO 2.2]

Choose the right pencil

You will now learn to use the appropriate pencil and to sketch people.

4. How to use your pencil

Make sure that the pencils are always sharp.

5. How to sketch people

Shapes

1. Use lines to help.

2. Choose the desired expression.

3. Add hair or a hat.

6. An assignment for you:

Choose any small advertisement, e.g. a movie advertisement. Paste it in the frame and see if you can improve on it by:

• adapting the letters and spacing ;
• using the right pencil .

Work neatly!

Assessment

Learning outcome 1: technological processes and skills

The learner will be able to apply technological processes and skills ethically and responsibly using appropriate information and communication technologies.

Assessment standard

We know this when the learner:

• suggests and records at least two possible solutions to the problem or need that link to the design brief and to given specifications or constraints (e.g. people, purpose, environment);
• chooses one of these solutions, giving reasons for the choice.

Learning outcome 2: technological knowledge and understanding

The learner will be able to understand and apply relevant technological knowledge ethically and responsibly.

Assessment standard

We know this when the learner:

2.2 demonstrates knowledge and understanding of the properties of common material (e.g. wood, food, clay, plastic, fabric), and how these properties influence the effectiveness of products.